You are more than meets the eye, and your brand is exactly the same. Brand duality is something that will come up many times when you work with me. For example, your brand my be high end and elegant and yet still be wonderfully weird.

Why can’t you be both?

This has been the through-line in the way I create and design. I want to see all the pieces of what you love about your brand, all the directions of the way you see it going, all the messy Pinterest boards that don’t seem to make sense.

The things that don’t seem to go together are often the things that are going to make you recognizable (and unforgettable).

You know all the photos you’re drawn to, the logos your think are the coolest, the brands you follow and keep coming back to. You know you love it, but you may not know why. And beyond that you may not know how to create your own world within your brand that you are just as obsessed with. This is the part that inspires me the most. Hearing your dreams and creating a world that is undeniably yours.