SHORT TERM CREATIVE DIRECTION FOR YOUR CURRENT BRANDING

The goal with REFINE is that we are able take your current branding and just make subtle changes in order to bring it to the next level for you.

This isn’t about creating a new logo and we may not even touch your current brand colours or fonts, this is about deciding how to make a big impact in small ways.

With a little clarity, a fresh perspective, and some thoughtful updates that actually make a difference.

WHO                       IS THIS FOR?

REFINE is especially helpful for:

  • Coaches, consultants, and creatives who want their brand to better reflect the quality of their work.

  • Service providers who care deeply about the client experience and want every touchpoint to feel intentional.

  • Product-based businesses that have great offerings but feel like their branding is holding them back from higher-tier clients.

  • Founders who’ve outgrown their DIY brand but don’t want to lose what they’ve already built.

REFINE is for small business owners who still sees the heart in their brand, but knows it’s not quite clicking like it used to. Maybe it used to feel aligned, but lately something’s felt off. You’re not ready for a full rebrand (and you don’t need one), but you know your brand could use a little refinement.

This is for you if:

REFINE is about finding the creative clarity in what’s already working and helping you evolve without starting from scratch.

  • You still like your logo, colors, or fonts, but things feel a little stale, disconnected, or messy.

  • You’ve grown as a business, but your branding hasn’t caught up.

  • You feel “stuck” in your brand and unsure how to move forward.

  • You want to elevate your visual presence, but you’re not sure where to start.

  • You know your brand has potential but you just need a fresh set of eyes and a creative nudge in the right direction.

This is for you if:

REFINE is about finding the creative clarity in what’s already working and helping you evolve without starting from scratch.

  • You still like your logo, colors, or fonts, but things feel a little stale, disconnected, or messy.

  • You’ve grown as a business, but your branding hasn’t caught up.

  • You feel “stuck” in your brand and unsure how to move forward.

  • You want to elevate your visual presence, but you’re not sure where to start.

  • You know your brand has potential but you just need a fresh set of eyes and a creative nudge in the right direction.

HOW                         IT WORKS

REDISCOVER

We will go over where your brand is right now and create a new strategy for where you want to take it.

What’s working and what’s holding your brand back.

REFRESH

We start looking at the new creative direction that will push your brand to the next level.

Leaving the foundation of your current brand that still resonates, and finding little ways to make a larger impact.

REFINE

We begin implementing the new design changes and creative direction in a front facing way.

This may be giving your website a little refresh, implementing a new social media aesthetic, updated client handouts, luxury business cards etc.

WHAT’S                       INCLUDED?

You may not need every aspect of your brand refreshed, this portion will be tailored to your brand’s needs and what will give you the biggest impact!

REDISCOVERY CALL
A deep-dive conversation where we explore what’s currently working in your brand, what feels misaligned, and what direction you’re excited to grow into.

WEBSITE TOUCH UP
Small changes that make a big difference. Refining layout, copy flow, visuals, or calls-to-action so your site feels more intentional and current.

CLIENT EXPERIENCE
Updates to your digital or printed handouts, welcome guides, pricing PDFs, or onboarding touchpoints to make sure they reflect your brand with consistency and care.

Social Media Aesthetic Refresh
A cohesive look across new posts, stories, and highlights to help your feed feel aligned and elevated without losing your personality. (Optional new brand photoshoot add on available)

CREATIVE DIRECTION
A simple, actionable document that outlines your refined direction so you feel clear and confident moving forward, with or without continued design support.

This Isn’t For You If…

  • You’re starting from scratch and don’t have an existing brand identity.

  • You’re looking for a new name, logo, or a full rebrand from the ground up.